2025 Prep Guide for CEOs that don’t have time to prep for 2025

The Challenge: How would you prepare for 2025 if you only had 1 hour?

Time to review this guide: 8-10 minutes
Time to implement this guide and set 2025 up right: 45-90 minutes

What’s in this guide

  1. 3 Numbers you need to know before 2025
  2. How to find $100,000 opportunities without a data analyst
  3. Goal setting template and tracker

Prefer Video Format? (7 minute video that will change how you look at 2025)

Part 1: 3 Numbers you need to know before 2025 starts

Steps to get these numbers:

Step 1: Log into your ERP/POS system

Step 2: Go to Sales Reports

Step 3: Pull up every PRODUCT sales from
January 1 to Present Date

Step 4: Sort on Gross Profit (THIS IS WHO KEPT YOUR LIGHTS ON)

Featuring: Real client data example seen in the pictures below

Who paid my bills this year?

Questions you need to answer

  1. Who are these customers?
  2. What are their similarities?
  3. Why did they buy so much more than everyone else?
  4. Where are they geographically located?
  5. Where can I find more customers like these Bonus Question: How can I make these customers feel SUPER valued before the end of the year?

What were my top products?

Questions you need to answer

  1. Which products surprised you?
  2. Why did your customers buy these products more than others?
  3. Are you spending too much effort trying to sell other products when you really should double down on this core that is working?
    HINT: 80% of your profit is going to come from your top 20% of products. Everything else is just noise.

Products that underperformed

Questions you need to answer

  1. Which products surprised you?
  2. Do I absolutely need to be carrying this product
  3. How much of these products are left in inventory? Wouldn’t it be nice if you turned that into cash ASAP?
  4. Action: Create discounts, sell for cost, do anything you can to move these products out of your warehouse.
  5. BONUS Action: Don’t restock them. The juice isn’t worth the squeeze

Schedule before Dec. 12th for a FREE 2025 Strategy Plan using your own data

  • Custom plan to get more wholesale customers
  • Strategies to turn your bad inventory into cash by end of Q1
  • Full customer and product audit to find high-volume customers for the products they will love

Part 2

How to find $100,000 opportunities with these numbers

Step 1: Write down those customers, products, and numbers from Part 1

You now have:

  1. The type of customers who are paying you a LOT of money
  2. The products those customers are buying a LOT of
  3. The places these customers are

Step 2: Create SIMPLE plan to get MORE of these customers in 2025

Sales Rep Accountability Plan

  • Average products sold per order:
  • # of products sold per customer:
  • Frequency of reorders:
  • New accounts opened per month:

Outreach plan for leads

  • Key story we want to tell:
  • Main pain/benefit we are solving/providing these customers

Bonus Step: How to REALLY use your data to grow sales next year

Schedule before Dec. 12th for a FREE 2025 strategy plan using your own data

  • Custom plan to get more wholesale customers
  • Strategies to turn your bad inventory into cash by end of Q1
  • Full customer and product audit to find high-volume customers for the products they will love