Who is this for?

• General Managers who:
  • Want to increase pro shop spend, F&B spend, and their overall bottom line
  • Want to increase the value of their course
  • Want their course to be known as THE COURSE for golf in their area

Public Golf Has a Problem (3 minutes)

Golf is BOOMING. But wait, I thought you said there’s a problem.

There is. Public golf prices have risen over 10% year over year.

But courses have forgotten one major thing and they are leaving a lot of money on the table.

Key Points

• Golfers are NOT satisfied with what public golf has to offer
• Golf courses need to differentiate themselves
• Apply the secret formula to make your course THE course in your area

The Secret (3 minutes)

There’s an easy formula for creating a remarkable golf experience.

Unfortunately, no one is focused on what really matters: the customer experience.

Public golf has turned in to a get in-get out factory.

This formula refocuses you on what really matters.

Key Points

• Make sure your perceived value is ALWAYS greater than the $ amount you charge
• Your competitors are NOT focused on this
• The opportunity to stand out is painfully obvious
• There are easy ways to make a huge difference