Author: Michael McGuire
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Why I’ll never email you from 9 to 5
(and why you should take a second to read the ones I send) What Happened Last Black Friday A local manufacturer in Chicago took me up on an offer—they needed help prepping for Black Friday. Not for data analysis, but something simpler: more hours in the day. The owner wore 9 hats (we counted together).…
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Black Friday Guide
What type of owner will you be this year? Option 1: Put everything on sale and email blast your subscribers. Spam social media like every other company. Option 2: Strategically target specific customers with specific products using your customer and product data to outperform competitors and make this your best Black Friday sale yet. 4…
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The Golfer’s Journey Part 3
Missed The Golfer’s Journey Part 2? Get caught up here. Only a few courses have mastered the secret formula. Perceived Value > Greens Fee I went through every step from when a golfer books a tee time to shaking hands on the 18th green. Each step is a way to pump that formula into your…
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The Golfer’s Journey Part 2
If you missed Part 1, you can find it here. Quick Recap: We talked about a secret formula: Perceived Value > Green’s Fee It does not matter if you are a $40 course or a $120 course. Your perceived value MUST be greater than what your golfers are spending. Which Course Would You Rather Play?…
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The Golfer’s Journey Part 1
Who is this for? Want to increase pro shop spend, F&B spend, and their overall bottom line Want to increase the value of their course Want their course to be known as THE COURSE for golf in their area Public Golf Has a Problem (3 minutes) Golf is BOOMING. But wait, I thought you said…
