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Tag: golf

  • The Golfer’s Journey Part 3

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    by

    Michael McGuire
    in

    Missed The Golfer’s Journey Part 2? Get caught up here. Only a few courses have mastered the secret formula. Perceived Value > Greens Fee I went through every step from when a golfer books a tee time to shaking hands on the 18th green. Each step is a way to pump that formula into your…

  • The Golfer’s Journey Part 2

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    by

    Michael McGuire
    in

    If you missed Part 1, you can find it here. Quick Recap: Part 2: How to Create Hidden Gems General Managers are like magicians. I’ll explain that later. People want to feel special. And they will return (and spend their money!) at the courses that make them feel special. When you have thought of every…