What type of owner will you be this year?

Option 1:

• Put everything on sale and email blast your subscribers. Spam social media like every other company.

Option 2:

• Strategically target specific customers with specific products using your customer and product data to outperform competitors and make this your best Black Friday sale yet.

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4 Steps to Make This Black Friday Your Best Sale Yet

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Step 1: Segment Your Customers

📌 Key Actions: Tag customers by age, purchase history, gender, and geography to better understand who is buying what.

How To Do It:

• Use your CRM (like Salesforce, HubSpot) or even a Google Sheet to tag and organize customers across retail and wholesale.

Goal:

• Create easy-to-access lists for specific customer groups, like “Wholesale Customers” or “North Carolina Customers.” This will help you target emails and ads.

Effort level: 🟢 Low but tedious

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Step 2: Identify What’s Selling and Where

Steps to Follow:

1. Analyze product data – Where are products popular? Where are they not selling?
2. Map hotspots and cold spots for specific products by geography.
3. Create a Targeting Table for EACH product:

Product	Demographic	Most Popular Region	Similar Regions
Grey Hoodie	Online, 24-33 year old men	Chicago suburbs	Detroit
			Detroit suburbs
			Grand Rapids
			Milwaukee
Quarter Zip	Wholesale private country clubs	Raleigh, NC	Charleston private clubs
			Greensboro private clubs
			Virginia private clubs
			Boston private clubs

💡 Key Idea: sell more products to the people that want to buy them

Effort level: 🔴 High but crucial

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Step 3: Review Your Inventory

📋 Identify items that:

• Aren’t moving fast enough
• Are tying up cash flow
• Could be bundled or discounted to clear space for popular items.
  
  A quick inventory review can free up cash and prepare you for the products that will sell fast.

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Step 4: Execute Targeted Strategy

Action Plan:

• Use your data: Combine your Target Table with the inventory checklist to promote the right products to the right people

• Targeted Emails:
  • Send personalized emails based on region and product type.
  • Example Subject Lines:
    • “Why people in Wisconsin love these golf hoodies”
    • “Discover why this quarter zip is seen all over private golf clubs in North Carolina”
• Google Ads:
  • Use geographic targeting and product-specific images.
  • Example Ad: Show a hoodie image to 24-33-year-old men in Detroit, Grand Rapids, Wisconsin, etc.

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Next Steps

1. Want a Printable Guide?: Email michael@hatsoffconsulting.com
2. Let Us Do It for You: Book a call and let us handle it risk-free.