Category: Uncategorized
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Why I’ll never email you from 9 to 5
(and why you should take a second to read the ones I send) What Happened Last Black Friday A local manufacturer in Chicago took me up on an offer—they needed help prepping for Black Friday. Not for data analysis, but something simpler: more hours in the day. The owner wore 9 hats (we counted together).…
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Black Friday Guide
What type of owner will you be this year? Option 1: Put everything on sale and email blast your subscribers. Spam social media like every other company. Option 2: Strategically target specific customers with specific products using your customer and product data to outperform competitors and make this your best Black Friday sale yet. 4…
