Author: Michael McGuire
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Why I’ll never email you from 9 to 5
(and why you should take a second to read the ones I send) What Happened Last Black Friday A local manufacturer in Chicago took me up on an offer—they needed help prepping for Black Friday. Not for data analysis, but something simpler: more hours in the day. The Challenge This wasn’t my first time working…
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Black Friday Guide
What type of owner will you be this year? Option 1: Option 2: 4 Steps to Make This Black Friday Your Best Sale Yet Step 1: Segment Your Customers 📌 Key Actions: Tag customers by age, purchase history, gender, and geography to better understand who is buying what. How To Do It: Goal: Effort level:…
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The Golfer’s Journey Part 3
Missed The Golfer’s Journey Part 2? Get caught up here. Only a few courses have mastered the secret formula. Perceived Value > Greens Fee I went through every step from when a golfer books a tee time to shaking hands on the 18th green. Each step is a way to pump that formula into your…
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The Golfer’s Journey Part 2
If you missed Part 1, you can find it here. Quick Recap: Part 2: How to Create Hidden Gems General Managers are like magicians. I’ll explain that later. People want to feel special. And they will return (and spend their money!) at the courses that make them feel special. When you have thought of every…
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The Golfer’s Journey Part 1
Who is this for? Public Golf Has a Problem (3 minutes) Golf is BOOMING. But wait, I thought you said there’s a problem. There is. Public golf prices have risen over 10% year over year. But courses have forgotten one major thing and they are leaving a lot of money on the table. Key Points…
Hats Off Consulting 